When asked to imagine a scientist, most people see an older male with crazy hair wearing a lab coat who is overly fanatical about their work. This is in fact far from the truth. Scientists today come from diverse backgrounds, are male and female, and have hobbies outside of science. Scientists are normal people, and they are all around us.
Science Couture Labs aims to:
1) Get everyone excited about science
2) Inspire youths to pursue scientific careers
3) Promote diversity in science
4) Encourage scientists to pursue art
Science Couture Labs utilizes art and fashion to communicate science. Fashion is public, hence allowing scientists and science supporters to be easily identified in public places. Just as tech companies have used logo-emblazoned t-shirts to spread their brand, we hope increased visibility of scientific concepts will spark conversations, curiosity, and changes in the public perception of science.